Network Marketing: Figures Don’t Lie, But Liars Do Figure
Advertising copywriters and salespeople are trained to give specific numbers. in order to increase credibility. And that’s great, if those numbers have any basis in reality. In network marketing, they often don’t.
For example:
Companies say, “We keep 93% of Our people!”
They lie.
Truth: There was an MLM phone company a few years back that had to publicize their retention rate, because they were publicly traded. They’re out of business now, so we’ll go ahead and mention their name – Excel.
Take a guess. Out of every 100 people Excel signed up, how many were still in the business a year later?
50%? HAH!
25%? As they say in the Hertz commercial, “Not exactly!”
10%? You’re getting warm -
Excel’s public record showed 6% to 7% retention. That’s not 67% – it’s 6 to 7% retention!
So you build your network marketing business for a year:
* You buy advertising.
* You do 3-way calls.
* You go to meetings.
* You talk to all your friends & relatives.
* And you wind up recruiting 100 people!
Yippee! You’re almost rich.
Well, not exactly. Why? Because what you have left is 6 to 7 people out of 100 (!) still building the MLM.
Ooops – wait – that’s not all you’ve got. You also have:
* Smashed dreams.
* Maxed-out credit cards.
* And probably a LARGE bunch of people who hide when they see you coming!
Whatever you do in network marketing must be duplicatable for the masses. Six to 7% retention is not smart business.
Results like this make it obvious why we coach people to first find a “5-Pillar” company, and then to build relationships with prospects.
Bad Business
It is bad business to recruit someone into an unstable company.
It is bad business to recruit someone before you have built a relationship with them.
When you recruit a person who is your friend into a “5 Pillar” company, the two of you have a commitment to each other and a strong chance for success.
When you try a business relationship without that personal, mutual commitment, or with an unstable company, your chances of failure skyrocket.
If you are like me then you’ll see the value in the network my team and I are building.
I also know that our opportunity is not for everyone.
Go here and take a look at a network marketing opportunity with a very low attrition rate.
Why?
Because we autoship Numismatic silver and gold coins that grow in value over time.
More importantly look around my blog,connect to it,comment ,get to know me and then say hi through email or phone.
It’s what I do is work at home and get to know as many folks as I can.
It is the truth.
To Your Success,
Nicholas Wind
1-855-836-4440 Leave a message please.
I will get back fast.
Hi Nicholas-
The owner of our company is reading Seth Godin’s book “All Marketers Are Liars” and is adapting it to “All (Network) Marketers Are Liars”. Integrity and education is key for someone to be a success & you both point that out very well.
Thanks!
-jen